OCTOBER 11 – 14


Join 30+ experts to discover your unique sales strategy as a highly sensitive business owner during this free 4-day online event.



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“Learning that sensitivity is a superpower is life- and business-changing!”

~ Deborah Blackwell, previous live event attendee


Selling and filling up your offers isn’t always easy as a highly sensitive online business owner, who feels deeply and really cares about what your people might think.

You love the work you get to do, and you’re probably already selling your offers (it’s a business requirement, after all), but you know there’s got to be an easier way to sell like you. What you really want is to…

call in the right people to your offers without thinking you need to be different (because that’s not sustainable long-term)

…trust in the huge, life-changing transformations you offer (& value them appropriately in your content and pricing)

…unapologetically show up & sell your way (without worrying you’ll “annoy” people or get negative feedback)

not go on an intense emotional rollercoaster each time you launch (& redefine what “launch” even means as a sensitive human)

…trust that your sensitivity really gets to be your superpower in how you sell (rather than something that “gets in the way”)

You can have all of these things as the unique, sensitive and imperfect human that you are.

The best part? It gets to be easeful and FUN!


~30 online business owners over 4 days will share strategies they use to make selling more fun, easeful and impactful, while showing up exactly as the unique, sensitive and imperfect humans they are.


Done with holding back from sharing, or not fully owning the value of your offers

Frustrated with it all feeling so draining or difficult to get perfect-fit clients & customers

Ready to release offers you really want, in the way you want (without worrying what people might think)

get your free ticket


Hey! I’m Ruth, intuitive business coach, mindset mentor and author of the book Quietly Ambitious. I support sensitive humans to fully express themselves through their businesses, by recognising the beliefs that might be getting in the way, and putting in place the strategies that feel completely aligned to who you are.

I created this summit to help you feel fully aligned to what and how you’re selling so that you can trust yourself, make more money while honouring your energy and wellbeing.



The Soulful Sales Summit will run from 11th-14th October, 2022 with a variety of presentations to choose from each day. Plus there's now an added free event encore happening 15-16 October for those who missed it.


I don't know about you, but I prefer to leave my house as little as possible! The good news is the summit is hosted all online.


Presentations are designed to be valuable & actionable without the overwhelm, each at ~15-20 minutes in length. They will each be available for 24-hours only to encourage you to stop waiting for the right time and take action alongside hundreds of other sensitive business owners.


You’ll also have access to a private Facebook group for the summit where you can connect with likeminded humans before the summit even starts and work together to support & inspire each other to sell with greater ease once it kicks off.


As an attendee, you’ll have the chance to win prizes based on engagement, BINGO, and giveaways. In fact, entries are being awarded right now in the Facebook group. Come on in and join the fun!


After registering, you can access premium upgrades to get lifetime access to presentations, & an incredible bundle of workshops, templates and courses from our brilliant speakers (the list is incredible) – all designed to support sensitive business owners, like you.You won't want to miss it!


I really want to help you sell what you do in the most aligned & easeful way. To help, you'll hear about my programme the Aligned Offers Experience here and there throughout the event. 

On the final day, one lucky (and engaged) attendee will be selected to win a full scholarship and get free instant access to the entire process that will help you to uplevel your selling by confidently creating your exciting , easy-to-sell course or service over the course of a week without the overwhelm or sales-dread.

Stay tuned for details and your chance to apply!


This isn't about forcing you into a model that wasn't designed for you – this is about selling your way.

There are a lot of summits, trainings, and workshops out there for business owners, and so much has been said about selling. So what makes this one different?

Firstly, this is specifically about soulful selling for sensitive business owners. This isn't general advice for any business out there. Each and every presentation is targeted towards what matters to us as sensitive humans: our feelings, the feelings of others, the integrity of our offers and the way we market them.

And soulful selling can mean different things to different people, so this summit gives you space to figure out what that is for yourself. There are ideas here to suit all of us, delivered especially with sensitive humans in mind to be less overwhelming (short, actionable and fluff-free!)

“You hear of people talking about [free events] as ‘life changing' experiences but this really WAS one of those… I emerged at the end of the week with a completely different perspective, bags more confidence, and some some actionable steps I was immediately able to put into practice.”

~ Shuna Marr, previous live event attendee


Now for the part you’ve been waiting for. Here are the amazing speakers you’ll hear from at the Soulful Sales Summit over the 4 days…

Day 1 :: Knowing & Trusting Yourself to Sell Your Way

Aliza Rose (she/her)
Selling in Alignment With Your Astrology & Personality

Brittany Fagan (she/her)
Tuning Into Worthiness For Soulful Selling

Ellen Carr (she/her)
Self-Knowledge for Sustainable Selling

Emma Cossey (she/her)
Bitesized Business Tasks That Make Selling Easier

Jemma Broadstock (she/her)
How to Turn Your Sensitivity Into Your Selling Point

Pippa Parfait (she/they)
Disobedient Launching (Throw Out the Rulebook & Launch Your Way)

Sarah St. John (she/her)
The Power of Nervous System Regulation When Launching & Selling


Dianne Shelton (she/her)
Infusing Your Offers With Soul (To Stand Out & Sell)

Kelsey Mech (she/her)
Re-Humanizing Marketing

Nesha Woolery (she/her)
Selling via Video as an Introvert

Sarah Santacroce (she/her)
What if We Replaced the Sales Funnel With a Gentle Sales Path?

Sophy Dale (she/her)
How Your About Page Can Become Your Secret Sales Weapon

Suzy Darke (she/her)
Gentle Visibility: A More Sensitive Way to Sell and Launch

Yael Bendahan (she/her)
Creating A Lead Gen Process That Gets People To Reach Out To You

Day 3 :: Believing In Yourself & The Value of Your Offer

Bex Traynier (she/her)
Setting Boundaries Around Your Time and Energy When Selling

Kayte Ferris (she/her)
Selling What You Want (vs What You Think You Should)

Ray Dodd (she/her)
Pricing In a Way That Makes It Easier to Actually Sell

Robin Scott (she/her)
Healing the Emotional Wounds That Get in the Way of Soulful Selling

Sarah Lynas (she/her)
You Are Worth More Than Your Business

Sas Petherick (she/her)
Soulful Selling From Self-Belief: High Converting Sales Calls

Shantini Rajah (she/her)
The Art of Intuitive Energetic Writing (to Attract Ideal Clients)


Day 4 :: Practical Strategies That Make Soulful Selling Easy (& Fun!)

Brook McCarthy (she/her)
Your Minimum Viable Marketing Plan™

Cassandra Le (she/they)
3 Ways to Write Soulful Sales Content for Intentional Sales

Laura Parker (she/her)
Creating A Weekly Rhythm To Make Selling Easy And Effortless

Sara Obando (she/her)
Intentional Online Funnels

Stephanie Mojica (she/her)
How to Attract Ready-To-Buy Clients by Publishing a Book

Vicky Shilling (she/her)
Sensitive Ways to Ask for the Sale

Willemijn Maas (she/her)
How to Use an Application Funnel to Reduce Stress and Lower Anxiety

& Supportive Practices Available Throughout

Jamila Theobold (she/her)
Cultivating Space For Grace – A Human Design Experience

Jo Hooper (she/her)
Embracing the Woo to Have Fun & Connect With Intuition When Selling

Kerri Leigh (she/her)
Decluttering Your Mind So You Can Get Back to Purposeful Productivity

Ruth Poundwhite (she/her)
Daily Practice to Redefine “Sales” & Get Behind the Value of Your Offer

Ruth Ridgeway (she/her)
The 5 Minute Launch Journalling Process To Calm Your Nervous System

As you can see by that incredible lineup, you are *not* going to want to miss this event.

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Stop selling the hard way, just because it's what everyone tells you to do.

Finally do something about the parts of selling that cause stress or overload.

Trust in the value of what you do to boldly share it with the world.


get your free ticket

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This summit is brand new so I can't share testimonials yet


“You hear of people talking about [free events] as ‘life changing' experiences but this really WAS one of those… I emerged at the end of the week with a completely different perspective, bags more confidence, and some some actionable steps I was immediately able to put into practice.”

~ Shuna Marr, previous live event participant

“Thank you so much Ruth Poundwhite for this incredible experience and thanks to the inspiring community here as well.”

~ previous live event participant

“Learning that sensitivity is a superpower is life- and business-changing!”

~ Deborah Blackwell, previous live event participant

“This Challenge is by far THE BEST one I have ever done! And I do way too many of them!”

~ Anouk Godbout, previous live event participant

“Seeing you and others claiming their personality without apology has encouraged me to do the same personally”

~ previous live event participant


Is this only for sensitive business owners?

It sure is! There are a lot of offerings out there for business owners in general, but this one has been created specifically for highly sensitive humans and how they can sell in a more effective, empowered and easeful way based on the way we tend to think and feel very deeply.

What stage of business owner is this for?

This is for sensitive business owners of all stages. If you're just starting then you'll benefit from being intentional about your selling from the start (and some strategies you can note down for when you're further on). But even if you're already showing up and making lots of sales, who wouldn't benefit from doing it all in a more easeful and empowered way? This is all about truly believing in the value of what you have to offer, designing sales strategies in alignment with your unique personality, and making it all easier and more effective.

When is this whole thing happening?

The summit runs from 11th-14th October, 2022. Plus there's a bonus free event encore from 15-16 October, for anyone who missed it.

How long will the videos be available?

Each video will be available for 24-hours. However, you can grab the Soulful Sales VIP Bundle to get lifetime access to all of the videos, a private podcast feed to consume them on the go, plus an incredible bundle of workshops, templates and courses from our brilliant speakers (seriously, the list of resources is incredible) – all designed to support sensitive business owners, like you. You won't want to miss it!

Will all the speakers get my email address?

No, not automatically! Only the summit host, Ruth Poundwhite, will receive the email addresses. Each speaker will link to a free resource of theirs from their presentation page – only if you sign up to those (or their contributions to the VIP Bundle upgrade) will the speaker receive your email address. Learn more in our Privacy Policy.

Are the presentations live?

To avoid tech glitches, save my sanity, and keep things easy for the speakers, the presentations are pre-recorded and will be released at the scheduled time (10am UK time/ 5am Eastern time each day). The live portion comes into play when the presentations are available (for 24 hours after their release), plus the chat with other attendees and speakers in the Facebook group.

Is there a community to interact with other sensitive business owners?

We’ll have a Facebook community available for attendees, where you can interact with other attendees and speakers, ask questions, share key takeaways and benefit from extra bonus content and – spoiler alert – you might win some prizes too.

Are you still accepting speakers?

All of our speakers for this summit have been hand-picked and our slots are currently full. However, we're open to additional affiliates, just send an email team@ruthpoundwhite.com or click here for the affiliate resources page.

Are the videos transcribed?

Yes! Each presentation is available to watch in video format and/ or to read in the form of a transcription (if you upgrade to the Soulful Sales VIP bundle you’ll also get access to a private podcast version and some of the presentation slides for reference).

I still have questions!

No problem! Shoot an email over to team@ruthpoundwhite.com and we'll get back to you within 1-2 business days.

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Grab your free ticket to the Soulful Sales Summit and be well on your way to selling in a more effective, empowered and easeful way as a sensitive business owner.