OCTOBER 17 – 20

Join 30+ experts to discover your unique sales strategy as a highly sensitive business owner during this free 4-day online event.



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“Thank you for putting this summit together. It was more amazing than anything I could have imagined. The energy of attending and participating in it was incredible”

Vickie Kelty, Past Attendee


Selling and filling up your offers isn’t always easy as a highly sensitive online business owner, who feels deeply and really cares about what your people might think.

You love the work you get to do, and you’re probably already selling your offers (it’s a business requirement, after all), but you know there’s got to be an easier way to sell like you. What you really want is to…

call in the right people to your offers without thinking you need to be different (because that’s not sustainable long-term)

…trust in the huge, life-changing transformations you offer (& value them appropriately in your content and pricing)

…unapologetically show up & sell your way (without worrying you’ll “annoy” people or get negative feedback)

not go on an intense emotional rollercoaster each time you launch (& redefine what “launch” even means as a sensitive human)

…trust that your sensitivity really gets to be your superpower in how you sell (rather than something that “gets in the way”)

You can have all of these things as the unique, sensitive and imperfect human that you are.

The best part? It gets to be easeful and FUN!


~30 online business owners over 4 days will share strategies they use to make selling your courses more fun, easeful and impactful, while showing up exactly as the unique, thoughtful and imperfect humans they are.


Done with holding back from sharing, or not fully owning the value of your offers

Frustrated with it all feeling so draining or difficult to get perfect-fit clients & customers

Ready to release offers you really want, in the way you want (without worrying what people might think)

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Hey! I’m Ruth, intuitive business coach, mindset mentor and author of the book Quietly Ambitious. I support sensitive humans to fully express themselves through their businesses, by recognising the beliefs that might be getting in the way, and putting in place the strategies that feel completely aligned to who you are.

I created this summit to help you feel fully aligned to what and how you’re selling so that you can trust yourself, make more money while honouring your energy and wellbeing.



The Soulful Sales Summit will run from 17th-20th October, 2023 with a variety of presentations to choose from each day.


I don't know about you, but I prefer to leave my house as little as possible! The good news is the summit is hosted all online.


Presentations are designed to be valuable & actionable without the overwhelm, each at ~15-25 minutes in length. They will each be available for 24-hours only to encourage you to stop waiting for the right time and take action alongside hundreds of other online course creators.


You’ll also have access to a private Facebook group for the summit where you can connect with likeminded humans before the summit even starts and work together to support & inspire each other to sell with greater ease once it kicks off.


As an attendee, you’ll have the chance to win prizes based on engagement, BINGO, and giveaways. In fact, entries are being awarded right now in the Facebook group. Come on in and join the fun!


After registering, you can access premium upgrades to get lifetime access to presentations, & an incredible bundle of workshops, templates and courses from our brilliant speakers (the list is incredible) – all designed to support thoughtful course creators, like you. You won't want to miss it!


I really want to help you sell what you do in the most aligned & easeful way. To help, you'll hear about my programme the Aligned Offers Experience here and there throughout the event. 

On the final day, one lucky (and engaged) attendee will be selected to win a full scholarship and get free instant access to the entire process that will help you to uplevel your selling by confidently creating your exciting , easy-to-sell course or service over the course of a week without the overwhelm or sales-dread.

Stay tuned for details and your chance to apply!


This isn't about forcing you into a model that wasn't designed for you – this is about selling your way.

There are a lot of summits, trainings, and workshops out there for online course creators, and so much has been said about selling. So what makes this different?

Firstly, this is specifically about soulful selling for thoughtful online course creators, not general advice for any business out there. Each and every presentation is targeted towards what matters to us: our feelings, the feelings of others, the integrity of our offers and the way we market them.

And soulful selling can mean different things to different people, so this summit gives you space to figure out what that is for yourself. There are ideas here to suit all of us, delivered especially with thoughtful and sensitive humans in mind to be less overwhelming (short, actionable and fluff-free!)


Now for the part you’ve been waiting for. Here are the amazing speakers you’ll hear from at the Soulful Sales Summit over the 4 days…

Day 1 :: Practical Strategies for Fun & Easeful Sales


Liz Wilcox (she/her)
Hey There! How to Welcome Subscribers So They're Fully Prepped to Buy


Krista Miller (she/her)
Reach Your Biggest Course Launch Yet with a Feel-Good Virtual Summit

Angela Henderson
How to Get More Leads, More Sales and More Money in Your Pocket With My Simple 3s Framework

Anna Sabino
Anatomy of an Instagram Carousel – Say More With Less to Boost Your Course Sales

Brittany Herzberg (she/her)
How to Use Case Studies to Sell Your Course

Emma Cossey (she/her)
5 Automations and Tools That Make Selling Your Courses Way Easier

Mary James (she/they)
Gentle SEO for Laid Back Selling

Michelle Pontvert (she/her)
MVP For The Win! A Launched Course Is Better Than A “Perfect” One

Day 2 :: Knowing & Trusting Yourself to Sell Your Way


Evelyn Weiss (she/her)
Memberships – An Alternative or Better Way to High-Ticket


Kerstin Martin (she/her)
How I Grew a Six-Figure Evergreen Course Business as a Neurodivergent Hsp With Only a Small Audience and No Ads

Alana Holloway (she/her)
Launching a Course With Chronic Illness: How To Honour Yourself and Your Energy To Deliver Your Best Course Yet

Aliza Rose – The Business Mystic (she/her)
Star Students: Using Astrology To Attract Your Ideal Buyers

Faith Lee
4-Figure First Course Launch

Joeli Caparco (she/they) 
Cycle Syncing for Launching: How to Create a Cyclical-Based Launch Plan That Harnesses the Resources of Your Cycle

Leonie Dawson (she/they) 
How I've Sold Over $13 Million In 10 Hours A Week

Raquel Corona (she/her) 
Building More Care Into the Sales Process: Developing Loving Sales Protocols

Day 3 :: Soulful Selling Techniques


Ruth Poundwhite (she/her) 
Holistic Launching: How to Take ALL of You Into Account When You Launch Any Offer

Alex Okell (she/her)
Aligned Affiliate Programmes Building a Team That Sells for You (Even When You Can’t Show Up!)

Cheryl Oliver (she/her)
Laid Back Launches: The Power of Showing up in a Way That Suits Who You Are

Elizabeth Goddard (she/her)
Momentum-Building Sales Systems

Jeanette Spencer
Crafting a High-Converting Sales Page for Your Online Course

Laura Willson
Yes, You Need an Onramp Course

Lucille Roache (she/her)
4 Things You Need to Know About Your Ideal Client to Make Selling Easier

Menekşe Stewart (she/her)
Keeping the Human Touch in the Age of AI: How to Sell Your Courses More Easily Using ChatGPT & Marketing Magic

Tash Corbin (she/they)
Improve Conversion With Consent-Based Sales

Day 4 :: Believing in Yourself & the Value of Your Offer

Ingrid Fernandez (she/her)
Confidence to Grow – How Getting Your Legals in Order Will Give You the Confidence to Scale Your Course Business

Jemma Broadstock (she/her)
Emotional Resilience in Sales

Lucia Doynel (she/her)
Feeling Safe to Be Seen on Camera, so You Can Show Up Authentically to Boost Your Course Sales

Maggie Markham (they/them)
Sleaze, Be Gone! Repattern Your Nervous System & Beliefs for Authentic Sales

Siobhan Strode (she/her)
5 Ways to Shine as Yourself in Your Copy

Suzy Ashworth (she/her)
Creating a Mindset of “Inevitable” Success When Selling

Tara Reid (she/her)
Clarity to Confidence: Sharpen Your Message and Make Your Offers Shine

Vix Meldrew (she/her)
Craft a Course Promise That Delivers a Tangible Transformation

As you can see by that incredible lineup, you are *not* going to want to miss this event.

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Stop selling courses the hard way, just because it's what everyone tells you to do.

Finally do something about the parts of selling that cause stress or overload.

Trust in the value of what you do to boldly share it with the world.


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“Thank you for putting this summit together. It was more amazing than anything I could have imagined. The energy of attending and participating in it was incredible”

Vickie Kelty

I have a ton of fabulous new ideas and beautiful souls to learn from. I’m remembering that I can do my business outside the box, which resonates so much! Thank you, I'm truly grateful for this opportunity and all the work you put into this, to make the summit happen!”

Mariah Odegaard

“Lightbulb moment – I get to create sales processes that are totally suited to my ideal clients, while also looking after my own time and energy.”

Previous Summit Attendee

“This summit has shown me that selling doesn't have to be this uncomfortable or pushy process. It can come from a place of service in a human-centered and authentic way that is true to who I am”

Charnae Sanders

“The summit was really permission-giving”

Anouk Godbout

I have a better relationship with selling now because of the transparent presentations on what selling truly is about.”

Charnae Sanders

“The summit was amazing 😍 I had several breakthroughs, most importantly that I need to trust myself and that I can do business my way

Roshmila Adhikary

“What really helped was how actionable each talk was. Having a task to do as I watched helped me take the first steps to do the thing!”

Previous Summit Attendee

“On the first day of the summit, I used information I had learned [on day 1] to respond to a potential client's inquiry… and by the last day of the summit, I had a new client signed on!

Previous Summit Attendee


Is this only for online course creators?

It sure is! There are a lot of offerings out there for business owners in general, but this one has been created specifically for thoughtful online course creators and how they can sell in a more effective, empowered and easeful way based on our energy and values.

What stage of business owner is this for?

This is for online course creators of all stages. If you're just starting then you'll benefit from being intentional about your selling from the start (and some strategies you can note down for when you're further on). But even if you're already showing up and making lots of sales, who wouldn't benefit from doing it all in a more easeful and empowered way? This is all about truly believing in the value of what you have to offer, designing sales strategies in alignment with your unique personality, and making it all easier and more effective.

When is this whole thing happening?

The summit runs from 17th-20th October, 2023.

How long will the videos be available?

Each video will be available for 24-hours. However, you can grab the Soulful Sales VIP Bundle to get lifetime access to all of the videos, a private podcast feed to consume them on the go, plus an incredible bundle of workshops, templates and courses from our brilliant speakers (seriously, the list of resources is incredible) – all designed to support sensitive business owners, like you. You won't want to miss it!

Will all the speakers get my email address?

No, not automatically! Only the summit host, Ruth Poundwhite, will receive the email addresses. Each speaker will link to a free resource of theirs from their presentation page – only if you sign up to those (or their contributions to the VIP Bundle upgrade) will the speaker receive your email address. Learn more in our Privacy Policy.

Are the presentations live?

To avoid tech glitches, save my sanity, and keep things easy for the speakers, the presentations are pre-recorded and will be released at the scheduled time (10am UK time/ 5am Eastern time each day). The live portion comes into play when the presentations are available (for 24 hours after their release), plus bonus sessions with featured speakers each day (yes, there are replays), and the chat with other attendees and speakers in the Facebook group.

Is there a community to interact with likeminded course creators?

We’ll have a Facebook community available for attendees, where you can interact with other attendees and speakers, ask questions, share key takeaways and benefit from extra bonus content and – spoiler alert – you might win some prizes too.

Are you still accepting speakers?

All of our speakers for this summit have been hand-picked and our slots are currently full. However, we're open to additional affiliates, just send an email team@ruthpoundwhite.com or click here for the affiliate resources page.

Are the videos transcribed?

Yes! Each presentation is available to watch in video format and/ or to read in the form of a transcription (if you upgrade to the Soulful Sales VIP bundle you’ll also get access to a private podcast version and some of the presentation slides for reference).

I still have questions!

No problem! Shoot an email over to team@ruthpoundwhite.com and we'll get back to you within 1-2 business days.

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Grab your free ticket to the Soulful Sales Summit and be well on your way to selling in a more effective, empowered and easeful way as a sensitive business owner.